From Fuji Xerox to Fujifilm Business Innovation: Fotomax Provides More Customer-oriented Services "

The pandemic has changed the global economy and business models. No matter it is B2B (Business to Business) or B2C (Business to Consumer), both parties need to adapt to the new landscape and even transform themselves to explore more business opportunities. Fuji Xerox, wholly owned by Fujifilm, has been supporting different companies in Hong Kong with document printing services. After 2021, due to the pandemic and the changing needs of different companies, it has been rebranded to FUJIFILM Business Innovation Hong Kong (“FUJIFILM BI HK” in short), offering corporates new directions through innovation and pertinence. "Think What You Want" is the principle under which document printing services are provided.

FUJIFILM BI HK was established with three major strategies to cater for different corporate needs, namely "Super-automation", "Comprehensive Experiences" and "Digital Network Security". Norris Chan, Sales Director of Consulting Services at FUJIFILM BI HK, said as Fotomax has a comprehensive store network which provides document printing services, "Comprehensive Experiences" and "Digital Network Security" are the first steps taken by Fotomax. "After the pandemic, many corporates, including those from the education industry, have adopted a very different working style. Our major customers, such as those from the insurance and real estate industries, used to go to the office to print out proposals before meeting clients, but during the COVID period, many companies allowed employees to work from home. Why don’t we continue this?” Salespeople at FUJIFILM BI HK who need to “meet business targets” want to make full use of their time to meet clients. How to make it easier for them to achieve this? With "digital transformation", users can process documents online, then print and pick them up in our stores (offline). This makes Fotomax's document printing services even more convenient, benefiting more small and medium-sized clients.

Suitable resources pairing can help improve the competitiveness of different industries. With DocuExpress, Fotomax’s document processing services have moved towards digital transformation, providing FUJIFILM BI HK’s corporate clients with an additional choice in document processing and helping them improve work efficiency. it is definitely a win-win strategy. In addition to corporate clients, FUJIFILM BI HK and Fotomax also take care of individual customers. "Customers who don’t have the DocuExpress APP can still print at Fotomax, photocopy shops or even at home. In fact, printing involves very high costs. Home printers may not provide quality as good as Fotomax’s DocuExpress, while stationery stores or photocopy shops may not be to provide stable quality, which hinges on the specifications of the photocopying machine and the processing of consumables. DocuExpress provides superior quality and Fotomax has more than 54 branches across Hong Kong (including business areas). In addition, the stores provide after-sales value-added services such as punching and book printing, while document processing can also be done on Cloud.”